Last updated: September 10, 2026
These terms govern your own Nudge Care account, the one you created by signing up. They apply whether you use the Nudge Care app to look after your own health, or you are a clinician with an account of your own.
Two things they do not cover:
Your clinic's use of Nudge Care. If you work in a clinic, the Clinic Agreement between us and your practice governs the Clinic Copilot and the patient records you work with. Your clinic can give and remove your access to its workspace, but your account remains yours and these terms govern it, including if you leave.
A patient portal invitation. If a clinic invited you to see your own record in the patient portal, the Portal Terms apply to that, and your clinic, not us, decides how that record is used.
Sections 1, 2 and 5 are about using the app for your own health. They apply where you do that.
These words mean the same thing everywhere in these terms. They are set out once here so the rest
stays short.
Nudge Care, we, us, our: Nudge Care Ltd, registered in England and Wales under company number 16418291, whose registered office is at 66 Paul Street, London EC2A 4NA, United Kingdom. Contact: contact@nudge.care
you, your: the person who holds the Nudge Care account these terms govern
your account: the Nudge Care account you created by signing up, and your access to the app
the app: the Nudge Care mobile app, which you use for your own health
your health record: the health information you build up in the app, including what you enter, what you upload, what your device sends us, and the analysis we produce from it
your clinic: a healthcare provider that uses Nudge Care. Relevant only where one has invited you to the patient portal, which these terms do not cover
serious fault: something we do, or fail to do, deliberately, or a failure that disregards a risk so obvious that no careful provider would have missed it. An ordinary mistake, a slip or an error of judgement is not serious fault
personal data: any information that identifies you, or that could be linked back to you
health data: personal data about your health. The law calls this "special category" data and protects it more strictly
Where these terms say we, they mean Nudge Care and nobody else.
These terms are an agreement between you and us. By creating an account you accept them. If you do not accept them, do not create an account.
1. What Nudge Care is, and what it is not
1.1 The Nudge Care app helps you build and understand your own health record. You can upload lab results and health documents, connect activity data from your device, record your history, and see structured information, trends and general prevention suggestions based on what you provide.
1.2 It is not a doctor, and it does not diagnose.
Nudge Care does not diagnose conditions, prescribe treatment, or tell you what care you need.
It is not a substitute for professional medical advice, examination or treatment. Always speak to a qualified clinician about your health.
Information you see is generated from what you give us, including by automated and AI-based processing. It may be incomplete or wrong. Do not act on it, or change or stop any treatment, without talking to a clinician.
Nudge Care is not a monitoring service. Nobody here is watching your health for you, nothing you enter will be seen by a clinician unless you choose to share it, and nobody will act on something you record. (Separately, we do review a sample of assistant conversations for safety and quality, §2.)
1.3 No clinician reviews anything before you see it. Nothing you enter is checked by a doctor, and nothing you are shown has been approved by one. Please hold what you read here more lightly than you would advice from your own clinician.
1.4 Automated processing, and getting a person to look. The app analyses what you give it automatically, reading documents, pulling out values, spotting trends and producing indications. In the language of data protection law that is profiling.
1.5 We do not make decisions about you by automated means alone that have legal effects or that similarly significantly affect you, and what the app produces is not a diagnosis, not a medical diagnosis, not a treatment recommendation, and not definitive.
1.6 Nobody reviews it before you see it (§1.3). If you think something the app has produced about you is wrong, email contact@nudge.care and a person will look at it, and you can tell us why you disagree. For anything clinical, speak to your own doctor.
2.1 Nudge Care is not for emergencies and cannot get help for you.
2.2 If you think you are having a medical emergency, or you are worried about your immediate safety, call 999 (UK) or your local emergency number, or go to an emergency department. If you are in distress or thinking about harming yourself, contact your local crisis service, in the UK, the Samaritans on 116 123, free, 24 hours a day.
2.3 Where our assistant recognises that you may be in crisis, it will point you to these services rather than continue the conversation. That is a signpost, not a safety net: it can miss things, and it does not alert anyone.
2.4 We can see what you ask the assistant. We review a sample of questions and answers to catch responses that were wrong or unsafe and to improve them. Only named staff do this, and never to judge you or make a decision about you. The Privacy Policy sets out the detail.
3.1 You must be 18 or over. We do not knowingly provide the service to anyone under 18, and we will close an account if we learn its holder is under 18.
3.2 You need an account. Keep your password to yourself, use a strong one, and tell us promptly at contact@nudge.care if you think someone else has access. Do not share your account, and do not let anyone else use it to store their health data.
4. Your data, and what we do with it
4.1 Full detail is in the Privacy Policy. The essentials:
You decide what to give us. Health data is optional. You can add it, correct it, and delete it at any time from within the app.
We are the controller for it on this self-serve path, so you exercise your data protection rights directly with us.
Your health data stays in the European Union: your account, your documents, our backups, and the AI processing itself.
The AI runs in our own environment. When you upload a lab report, it is read by models running inside our Microsoft Azure environment in the EU. It is not sent to an outside AI service, and it is not processed in another country. We use more than one model and change them over time, but they always run in that same EU environment, and where a model was built by another company, that company does not receive your data. The Privacy Policy sets this out in §C.3.
5.1 We do not use your personal or health data to train AI models, not ours, and not anyone else's. The model providers we use are contractually prohibited from training on data sent through their APIs.
5.2 If we ever want to change that, it will be opt-in only: we will ask you, in plain terms, before any of your data is used, and the answer being "no", or you simply not answering, means your data is not used. We will not switch it on by default, apply it to data we already hold, or treat continued use of the app as agreement.
5.3 We do collect information about how the app is used, which screens are opened, what is clicked, errors and how quickly things load, to keep it working and to improve it. We also use aggregated statistics, which do not identify you or anyone else. Neither is used to make decisions about you, to build a profile of you, or to market to you.
6.1 The app is ours. The app, its software, its design, its content, and the way information is organised and presented belong to Nudge Care or to those we license from. They are protected by copyright, database rights, trade marks and other intellectual property rights. Using the app gives you a personal, non-transferable right to use it and nothing more. No intellectual property right in the app passes to you.
6.2 Our name and our logo. "Nudge Care", our logo and our branding are our trade marks. Do not use them, or anything confusingly similar, in connection with any product, service or business without our written permission.
6.3 Your health data is yours. We do not claim ownership of anything you put in, or of the record you build. You can export it whenever you like and keep it after you leave (§8).
6.4 What you may not do. Please do not: use the app for anyone other than yourself; upload data you have no right to upload; copy, adapt, translate, reverse-engineer or republish the app or any part of it; remove or obscure any notice of ownership; use it to build a competing product or train a competing model; or use automated means to extract data from it.
6.5 Feedback. If you send us feedback, suggestions or ideas about the app, we may use them without restriction, attribution or payment. Please do not include health information in feedback.
6.6 We may suspend or close an account that is being used in those ways, or unlawfully. Where it is reasonable to do so, we will tell you first and give you a chance to put it right.
7.1 The app is free today. We may introduce charges, for the app or for particular features. If we do, we will tell you what they cost and when they start, at least 14 days beforehand (§12).
7.2 You never have to pay to get your information out. If you do not want to pay, you do not have to: download your data and delete your account before the charge takes effect (§8). We will not charge you for a period you have not agreed to, and nothing is charged for leaving.
8.1 You can download your data whenever you like. The app lets you export what you have built up, at any time, without asking us and without giving a reason.
8.2 You can leave at any time. Delete your account in the app. You do not need to tell us why, and nothing is charged for leaving. Download your data first if you want to keep it, because deletion cannot be undone.
8.3 When you delete your account we permanently delete your personal and health data from our live systems, and copies age out of encrypted backups within 90 days. Deletion is irreversible, we cannot restore it afterwards. We keep only what the law requires us to keep, for as long as it requires.
8.4 We may close your account on 30 days' notice, or immediately if you have seriously breached these terms or where we must for legal or safety reasons. We will tell you why unless we are prevented from doing so, and you can download your data before it is deleted.
8.5 If we stop offering the app. We may discontinue it. We will give you at least 30 days' notice so that you can download your data before your access ends. After that, §8.3 applies.
8.6 Taking the app out of the app stores. We may stop distributing the app through any app store at any time, without notice. On its own that does not end your access, close your account or delete anything: it only means the app is no longer available to download or install. If we are discontinuing the app itself, §8.5 applies instead.
9.1 The app is provided as it is. We work to keep it running and to make it useful, but we do not promise that it will meet your requirements, produce any particular result, be available without interruption, or be free of faults or errors. Nor do we promise that what it shows you is complete or correct: §1 explains why, and why you should read it alongside a clinician rather than instead of one.
9.2 We may change it. We may change, suspend or withdraw features. We will give notice of significant changes where we reasonably can.
9.3 Beyond that, we give no warranties. We give no promises or guarantees about the app other than those set out in these terms or required by law. Nothing in this section affects your rights as a consumer, or what we remain responsible for under §11.
10.1 We write to the email address on your account. Keep it current, because messages we send there count as given even if you no longer read that address. That includes notice of a change to these terms under §12.
11.1 We are responsible to you only where loss is caused by our serious fault, as defined above. The app is provided to you free of charge, and this reflects that.
11.2 We are never responsible for:
any decision you take about your health on the basis of what the app shows you, or for not speaking to a clinician. The app is decision support for you, not medical advice, §1 says why;
the accuracy or completeness of information you give us, or of anything worked out from it;
loss caused by information you gave us that was wrong or incomplete;
loss caused by your login being shared with, or used by, someone else;
the app being unavailable, or a feature changing or being withdrawn;
loss of profit, business or opportunity, or any loss that was not reasonably foreseeable.
11.3 Where we are responsible, our total liability to you is limited to £100.
11.4 Nothing above limits our liability for:
death or personal injury caused by our negligence. This applies to any negligence on our part, including an ordinary mistake that would not count as serious fault;
fraud or fraudulent misrepresentation;
anything else the law does not allow us to limit.